Sales
How deals close: prospecting, follow-up and turning interest into customers.
30 reads
Anchor pricing: the menu trick that makes you spend more
The first number you see sticks in your head and quietly changes what feels cheap or expensive. Here's how the anchor works, and how to use it without tricking anyone.
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The sales funnel explained without the jargon
A funnel is just the journey someone takes from discovering you to paying you. Here's where people drop off and how to plug the leaks.
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The follow-up sells more than the first call
Most sales don't close on the first contact, they close after several. The problem is that almost nobody follows up. Here's a simple system to do it without becoming annoying.
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How to answer that's too expensive without dropping your price
When a customer says something is too expensive, they're almost never talking about the price. They're talking about something they don't see yet. Here's how to respond without giving away your margin.
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Response speed: your cheapest sales weapon
Whoever replies first almost always wins, even without the best price. Here is why speed sells and how to get faster without hiring anyone.
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Consultative selling: stop pushing and start solving
The best salespeople barely talk about their product. They ask, listen and diagnose. That's how you sell like an advisor, not a market hawker.
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Customer lifetime value and why it changes everything
Stop seeing a sale and start seeing a relationship. That shift decides how much you can spend to win customers and, above all, to keep them.
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Upsell and cross-sell: selling more to the person who already said yes
The easiest customer to sell to is the one with their wallet already open. Here's how to raise your ticket without spending a peso more on ads.
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Social proof: why we buy what others buy
Before we pay, we check what everyone else is doing. Reviews, lines, "best sellers": here's how social proof works and how to use it without lying.
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Scarcity and urgency: using “it’s running out” without lying
What’s limited feels more valuable, and that pushes people to buy. But fake scarcity gets noticed, and once it does you lose the one thing that’s hard to win back: trust.
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A WhatsApp sales script that doesn't sound like a robot
Selling over chat isn't about pasting canned replies or dropping the price in line one. Here's a simple structure to greet, qualify, pitch, close and follow up without sounding like a machine.
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The magic 9: why $99 sells more than $100
One dollar shouldn't change anything. Yet your brain reacts differently to $99 and $100. Here's why it happens and how to use it without overplaying your hand.
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How to win back a customer who already walked away
Landing a brand-new customer costs more than waking up one who already bought from you. Here is how to bring back the ones who left without sounding desperate.
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How to follow up on sales without being annoying
Most sales don't close on the first contact, but after several messages. Here's how to follow up consistently without bothering people or losing the customer.
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Upselling and cross-selling: sell more to those who already buy from you
Winning a new customer is expensive and hard work. Selling a little more to someone who already trusts you is far easier, and you almost always let it slip by. Two simple techniques to do it well, without pressure.
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How to handle the 'it's too expensive' objection
It's the phrase that scares sellers most, and it almost never means what it seems. Learn to understand what's behind an 'it's too expensive' and to respond with value instead of rushing to cut your price.
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How to close a sale without pressure
Pushing to close usually pushes the customer away. The techniques that actually work today are consultative: you help the person decide well, even if the answer is 'not now.'
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What a lead is and how to qualify your prospects
Not everyone who asks is a customer. Learning to separate the people just browsing from the ones ready to buy saves you hours and helps you sell more.
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How to write a sales script that doesn't sound like a robot
A good script doesn't turn you into a parrot — it gives you the confidence to listen more, ask better, and close without sounding canned.
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Social proof: how testimonials and reviews close sales
When someone hesitates, they don't read your arguments — they look at what others say about you. Here's how social proof works and how to put it to work.
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How to demo your product or service
A good demo is not showing everything you can do, it is showing the customer exactly how you solve their problem. Here is how to prepare a demo that ends in a sale.
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What average order value is and how to raise it
It is one of the easiest numbers to move and one of the most ignored. Raising how much each customer spends per visit can grow your business without landing a single new customer. Here is how.
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How to recover an abandoned quote
The customer asked for a price, you sent the quote and they vanished. It's not lost: most sales that go cold are recovered with orderly, timely follow-up, not with desperate discounts.
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Ethical persuasion techniques in sales
Persuading isn't manipulating. The six forces studied by psychologist Robert Cialdini explain why people say yes, and used honestly they help your customer make a good decision without feeling pressured.
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How to handle "let me think about it"
"Let me think about it" is almost never a no, but it isn't a yes either. It's a doubt without a name. Here's how to surface what's behind it without pressuring, and keep the door open.
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How to build a base of loyal clients
Winning a new customer costs far more than caring for one you already have. Here's how to get them to come back, again and again.
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Cross-selling at the counter: the 'anything else' that adds up
A well-done "anything else?" isn't pressure, it's service. And added up month after month, it lifts your average ticket without spending a cent more on ads.
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How to write a quote that closes
A quote is not a price list: it is the final nudge that gets a client to say yes. Written carelessly, it kills the sale; written with intention, it closes it.
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The art of asking questions in sales
The best salespeople are not the ones who talk the most, but the ones who ask the best questions. Behind that idea lie decades of research and a simple method any owner can use.
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How to sell in the slow season
Almost every business has its quiet months. The difference between those who suffer the slow season and those who use it is not luck: it is what they decide to do when the phone stops ringing.
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