Blog · page 13
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Minimum viable product: test your idea without overspending
Before you sink your savings into an idea, there is a way to find out whether people actually want it. It is called a minimum viable product, and its goal is not to build little but to learn a lot with the least possible effort.
Email marketing for service businesses: still alive and still working
It gets declared dead every year, and every year it goes back to being one of the most profitable channels around. For a service business, email is the cheapest way to keep your customers from forgetting you.
Upselling and cross-selling: sell more to those who already buy from you
Winning a new customer is expensive and hard work. Selling a little more to someone who already trusts you is far easier, and you almost always let it slip by. Two simple techniques to do it well, without pressure.
How to handle the 'it's too expensive' objection
It's the phrase that scares sellers most, and it almost never means what it seems. Learn to understand what's behind an 'it's too expensive' and to respond with value instead of rushing to cut your price.
Profit margin: how to know how much you really make
Selling a lot is not the same as making money. Profit margin tells you how much of every dollar that comes in actually stays with you. Here it is, with simple formulas and an example.
Break-even point: how much you must sell to stop losing money
The break-even point is the exact sales figure where you neither lose nor gain. Knowing it tells you every morning how much you need to sell before you actually start making money.
A SWOT analysis in one afternoon, for a small business
SWOT is a strategy tool that fits on a single sheet divided into four. In one afternoon it gives you an honest picture of your business: where you are strong, where you are weak, what opportunities exist and what threats are coming.
How to ask for referrals and build a simple referral program
Your happy customers are your best salesperson, but they rarely recommend on their own. A referral program turns that word of mouth into a system with clear incentives that actually brings in new customers.
Basic inventory management for small businesses
If you sell products, your inventory is cash sitting on your shelves. Learn four simple tools (par levels, FIFO, ABC analysis, and the reorder point) so you never run out of what sells or drown in what doesn't.
The power of a name: how to choose your business name
Your business name is the first word a customer repeats, searches, and recommends. Here are the principles brand experts use to pick one that sticks in people's heads and grows with you.
How to hire your first employee without getting it wrong
Hiring your first person is one of the most exciting and risky steps in a business. Here's the step-by-step guide to doing it at the right time, with the right person, and with no legal surprises.
The history of card payments and the terminal that changed commerce
From a forgotten dinner in New York in 1950 to the terminal that now fits in your hand, this is how card payment was born: the idea of buying without cash and the technology that made it possible.
How to use WhatsApp Status for your business
Statuses vanish in 24 hours, but used well they keep your business top of mind for every customer. A practical guide to posting promos, news, and social proof without spending a cent.
What a workflow is and how to design your own
A process is the what; a workflow is the how. Understanding the difference is the first step to stop doing repetitive tasks by hand and start automating them.
