Blog · page 21
Page 21 of 31
Marketing with local micro-influencers
You don't need to pay a celebrity to get people talking about your business. The small creators in your area usually carry more trust and engagement than the big accounts, and cost a fraction.
How to recover an abandoned quote
The customer asked for a price, you sent the quote and they vanished. It's not lost: most sales that go cold are recovered with orderly, timely follow-up, not with desperate discounts.
Ethical persuasion techniques in sales
Persuading isn't manipulating. The six forces studied by psychologist Robert Cialdini explain why people say yes, and used honestly they help your customer make a good decision without feeling pressured.
How to read a basic income statement
The income statement is the X-ray of whether your business makes or loses money. Reading it top to bottom, line by line, tells you far more than checking how much landed in the account this month.
Taxes for the small business: the basics you should know
A general guide to the kinds of taxes you may owe, why keeping your business money separate from your personal money matters, and how to keep records that won't get you in trouble. This is not legal or tax advice: for your case, talk to a professional.
Competitive advantage: what makes you hard to copy
Why some businesses hold off the competition while others collapse the moment a rival opens next door. A clear look at competitive advantage and the 'moat' Warren Buffett guards so carefully, told for owners of real businesses.
How to do a competitor analysis
A simple method for looking at your competitors with a cool head: who to look at, what to find out, how to organize what you find in a table, and above all how to turn it into decisions for your business.
The network effect: why some businesses grow on their own
Some products get more valuable the more people use them, which turns them into machines that grow almost by themselves. Here's what the network effect is, Metcalfe's law, and what a small business can actually take from all of it.
How to choose your suppliers (and not depend on just one)
A good supplier makes your life easy; a bad one makes it hard every single day. And depending on just one is betting your whole business on them never failing. Here's how to choose well and spread the risk.
How to build trust in a new brand
A new brand starts with zero trust, and trust is exactly what weighs most when someone decides to buy. The good news: it's built with concrete signals, not luck. Here are the ones that matter.
How to create your business culture from day one
Your business culture isn't a plaque on the wall or a couple of pizzas on Fridays. It's the values and habits that decide how work gets done, and they form from day one, whether you plan them or not.
The history of e-commerce: from the first click to today
It all started with a Sting CD sold for under thirteen dollars in 1994. From there to a world where we buy almost anything from our phones. This is the story of how we learned to trust buying online.
How to write clear, short WhatsApp messages
A confusing message makes the customer ask twice or go silent. Here are simple rules so every WhatsApp lands the first time and keeps the conversation moving.
Chatbots with buttons and menus: guiding the customer step by step
When the customer just taps a button instead of typing, they reply faster and get confused less. Here's how WhatsApp menus and buttons guide the conversation.
