Blog · page 29
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A guide to writing your first blog post
Your first article doesn't have to be perfect, it has to be useful and findable. A step-by-step guide to writing a post your clients read and Google shows.
A guide to showing up on Google Maps
When someone searches for your service nearby, you want to be the business that appears on the map. How to create and verify your Google Business Profile step by step.
The history of Kavak, Mexico's first unicorn
Kavak launched in 2016 to fix Mexico's broken used-car market and in 2020 became the country's first unicorn. This is the story of its climb to an 8.7 billion dollar valuation and its sharp return to reality.
The history of Bitso, Latin America's first crypto unicorn
Bitso opened in 2014 as Mexico's first bitcoin exchange and in 2021 became the region's first crypto unicorn, valued at 2.2 billion dollars. Today it moves billions in remittances between the United States and Mexico.
The history of Liverpool, from a fabrics stall to owning Nordstrom
El Puerto de Liverpool began in 1847 as a small fabrics shop founded by a French immigrant in Mexico City. Nearly two centuries later, it controls store chains, malls, consumer credit and even a slice of Nordstrom in the United States.
The history of Banorte, the strong bank of Mexico
Banorte was born in Monterrey in 1899 and, after the 1992 banking privatization, became the largest Mexican bank still in local hands. This is the story of the bank that refused to sell out to foreign giants.
The history of Jumex, from the blue can to an art museum
Jumex was born in 1961 in Ecatepec with a canned peach nectar and twenty employees. Six decades later it is Mexico's largest juice processor and funded one of the most important contemporary art collections in Latin America.
The history of Grupo Salinas and Elektra, the credit empire
From a radio factory in 1950 to a conglomerate of stores, banks and television, Grupo Salinas built its fortune lending money to the Mexicans no bank wanted to serve. This is the story of Elektra and Ricardo Salinas Pliego.
The History of Nike
From selling Japanese running shoes out of the trunk of a Plymouth Valiant to building the world's most valuable sports brand: how Nike grew from a handshake between an athlete and his coach.
The History of Starbucks
From a coffee-bean shop in Pike Place Market to more than 30,000 cafés worldwide: how a trip to Milan turned Starbucks into the 'third place' between home and work.
The History of McDonald's
Two brothers invented a revolutionary way to serve hamburgers; a milkshake-machine salesman turned it into the largest fast-food empire in the world. This is the history of McDonald's.
The History of The Walt Disney Company
From an animation studio founded by two brothers in a garage to one of the largest entertainment conglomerates in the world: Disney's history is the story of an idea that refused to stop dreaming.
The History of Netflix
It began by mailing DVDs, nearly sold itself to Blockbuster for 50 million dollars, and ended up reinventing how the entire world consumes entertainment. This is the history of Netflix.
The History of FedEx
It began as a college paper that earned a mediocre grade and ended up creating an entire industry: overnight express delivery. This is the history of FedEx.
