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HistoryJan 25, 2023

The history of Michelin

How a tire factory in Clermont-Ferrand invented the radial tire, created the most famous mascot in the world and became the global arbiter of fine dining.

HistoryJan 22, 2023

The history of BMW

It started building aircraft engines, survived bankruptcy thanks to a family that bet its fortune and reinvented itself as Germany's most desired premium brand.

HistoryJan 19, 2023

The history of SAP

Five engineers left IBM in 1972 with one idea: standard software to run a whole company in real time. Today that software moves a vast share of global commerce.

HistoryJan 16, 2023

The history of Heineken

From an Amsterdam brewery called The Haystack to the world's second-largest brewer. The story of a secret yeast, a red star and a man who sold warmth.