Blog · page 30
Page 30 of 31
The History of Airbnb
From three air mattresses in a San Francisco apartment to a platform with more than 8 million listings: how Airbnb survived by selling cereal and ended up worth over 100 billion dollars.
The History of Costco
From San Diego's Price Club to a membership giant with nearly 900 warehouses: how Costco built a 250 billion dollar empire on a 1.50 hot dog and an obsession with never raising prices.
The History of Patagonia
From a blacksmith forging pitons for climbers to the company that gave itself away to the Earth: how Yvon Chouinard built Patagonia and ended up declaring that the planet is its only shareholder.
The History of Levi Strauss & Co
From a Bavarian immigrant selling cloth in the Gold Rush to the patent that invented the blue jean: how Levi Strauss and a Nevada tailor turned a few copper rivets into the most universal garment in the world.
The History of Harley-Davidson
From a wooden shed in Milwaukee to an empire on two wheels: how four friends built Harley-Davidson, survived a near-fatal collapse in quality, and turned the roar of an engine into an identity.
The History of Southwest Airlines
From a triangle drawn on a napkin to 47 straight years of profit: how Herb Kelleher turned a Texas low-cost airline into a culture impossible to copy, and the recent changes now redefining it.
The History of IKEA
From a mail-order business set up by a 17-year-old at his Swedish uncle's kitchen table to the world's largest furniture retailer. IKEA's story is a simple idea taken to the extreme: sell well to the many.
The History of Spotify
It was born in Stockholm to beat piracy with a better product. Fifteen years later, Spotify is the largest music streaming service in the world and a case study in how freemium and personalization rebuilt an industry.
The History of Nestlé
It began with a milk flour that saved a baby's life in 1867 Switzerland. Today Nestlé is the largest food company in the world, owner of KitKat, Nescafé and Nespresso, and also the protagonist of one of the most enduring corporate controversies in history.
The History of Rolex
It began in London in 1905 as an importer of Swiss movements and became the world's symbol of the luxury watch. Rolex's story is that of a German obsessed with reliability, a foundation that shields it, and a scarcity strategy perfected over a century.
The History of LVMH and Louis Vuitton
From a trunk-maker in 1854 Paris to the largest luxury group in the world. LVMH's story is that of a century-old brand, a merger of champagne and luggage, and a financier named Bernard Arnault who turned it into an empire of some 75 maisons.
The History of Adidas
It was born from the feud between two brothers who split a German town into rival camps. Adidas's story runs through Jesse Owens, the Miracle of Bern, a bankruptcy avoided and the return of the Samba to tell how a global sports brand is built.
The history of Zara and Inditex
From a bathrobe workshop in A Coruña to the world's largest fashion company. The story of how Amancio Ortega turned speed into an advantage no rival could copy.
The history of Ferrari
Enzo Ferrari built road cars only so he could go racing. From that obsession with the track was born the most desired luxury brand in the world, based in Maranello.
